About Us

Our Story

Waldo’s Friends is an online store designed to create awareness and raise funds for animal rescue through ethically produced goods that you can enjoy.

The idea for Waldo’s Friends was born when my partner and I adopted our first cat and dog in late 2017. It was around the same time that a few of our friends adopted their own special buddies from animal rescue shelters. Within the span of one year, we came to know and love seven animals – all found or abandoned – from local shelters full of great people doing exceptional work. Sadly, not all animals left behind by selfish owners get this lucky, and most of these shelter workers operate on frightfully low budgets – often through community volunteers and fundraisers.

The good news is that more of us care now than ever before, and we care not just for the animals we live with and love, but also those that are struggling in the wild. Waldo’s Friends is a project designed to bring together the two worlds of animal rescue and environmentally sustainable business practises.

And to this end, we hope that for every unsustainably produced product out there – there are thousands more that are ethically sourced, are carbon neutral, and give back to the shelters who protect and serve our furry friends.

Be genuine
We value transparency in supply chains, materials and partnerships. We believe it’s the first step to growth.
Work together
We believe in collaborating with anyone interested in making ethical products to support important causes.
Learn new things
We value the growth mindset and are always open to learning new things to take us to the next idea.
Cultivate interests
We believe in putting our passions to work so that our drive can make an impact where it matters.

Our Latest Products


*Please note that the purpose of our animal rescue shelter directory is to provide information about animal rescue organisations so that rescue supporters may easily find and support them. This directory and its pages must in no way be interpreted as an endorsement or partnership between Waldo’s Friends with any of the animal rescue shelters listed within it. All content is derived from public information available for shelters. If you would like to discuss any inaccuracies or the status of a particular shelter page, please email us here: contact@waldosfriends.com.