About Us

Our Story

Waldo’s Friends is a not-for-profit organisation that runs an online store and collection of resources designed to create awareness and raise funds for animal rescue through ethically produced goods. 50% of all profits are donated to animal rescue shelters.

The idea for Waldo’s Friends was born when my partner and I adopted our first cat and dog in late 2017. It was around the same time that a few of our friends adopted their own special buddies from animal rescue shelters. Within the span of one year, we came to know and love seven animals – all found or abandoned – from local shelters full of great people doing exceptional work. Sadly, not all animals left behind by selfish owners get this lucky, and most of these shelter workers operate on frightfully low budgets – often through community volunteers and fundraisers.

The good news is that more of us care now than ever before, and we care not just for the animals we live with and love, but also those that are struggling in the wild. Waldo’s Friends is a project designed to bring together the two worlds of animal rescue and environmentally sustainable business practises.

And to this end, we hope that for every unsustainably produced product out there – there are thousands more that are ethically sourced, are carbon neutral, and give back to the shelters who protect and serve our furry friends.

Meet the creatures behind Waldo’s Friends


Founder/ Resident super duper crazy cat-dog lady 

Superpower: can cuddle two animals while juggling work and negotiating lunch

Will usually be found: at the laptop, with Salsa shoving her butt in her face because she forgot to feed her.

You’ll find her on Twitter or LinkedIn


Content Chief/ Gifted cheerleader and Insta Bingo Queen

Superpower: can whip your marketing into shape while smiling that 1.21 GigaWatts smile

Will usually be found: being brilliant with content, with a pretty damn delicious looking latte by her side.

Catch up with her on Instagram


Committee Member and Fundraising Partner/ Mother of Huskies

Superpower: can talk to dogs. Like really talk to them, and bring their vibes into the world

Will usually be found: Juggling between shelter fundraisers, training dogs, and being an exceptional makeup artist – with a never-say-die attitude.

Follow her brood on Instagram


Committee Member and Tech Advisor/ Kitty Litter and Dog Patch Manager

Superpower: can deconstruct world affairs while enjoying a good cat meme

Will usually be found: wrangling great product out of literally anyone, with Waldo loyally parked at his feet.

You’ll find him on Twitter or LinkedIn


Committee Member and Tech Advisor/ Jedi Master for young padawans everywhere

Superpower: can help anyone block out the noise and focus on the real stuff, with not a single ‘well, actually’

Will usually be found: programming across three screens while planning which home improvement project she’ll workshop over the weekend.

You’ll find her on LinkedIn


Special Projects Advisor/ New pet human dad and veteran cat dad

Superpower: can teach anyone how to do engineering things, while juggling a baby and a highly suss old cat

Will usually be found: making magic with code, while dealing with Sasha’s 1 million and 10 questions on Slack.

You’ll find him on Twitter


Committee Member and Editorial Advisor / Career zen master

Superpower: can whip up editorial plans in seconds – complete with stunning photography and words that feed your soul

Will usually be found: travelling the world and photographing it all, or bushwalking the Blue Mountains with her doggo sidekicks.

See her inspiring work here or find her on Instagram

Waldo and Salsa

Waldo: Name Partner/ Vibe Coordinator
Salsa: Silent Partner / Food Supervisor

Superpowers: stalking each other, herding each other, grade A zoomies

Will usually be found: trying to get under whichever piece of furniture the humans are sitting on, sleeping and occasionally making everyone squeal by cuddling each other.

Find them on Instagram, Facebook and Twitter

Our Values

Be genuine
We value transparency in supply chains, materials and partnerships. We believe it’s the first step to growth.
Work together
We believe in collaborating with anyone interested in making ethical products to support important causes.
Learn new things
We value the growth mindset and are always open to learning new things to take us to the next idea.
Cultivate interests
We believe in putting our passions to work so that our drive can make an impact where it matters.

*Please note that the purpose of our animal rescue shelter directory is to provide information about animal rescue organisations so that rescue supporters may easily find and support them. This directory and its pages must in no way be interpreted as an endorsement or partnership between Waldo’s Friends with any of the animal rescue shelters listed within it. All content is derived from public information available for shelters. If you would like to discuss any inaccuracies or the status of a particular shelter page, please email us here: contact@waldosfriends.com.