Tag: Coty Inc.

Is Wella Professionals Cruelty Free?

The short answer: No, Wella Professionals is not cruelty free. The long answer: Short for Wella, Wella Professionals is a German hair care company that was created by Franz Ströher in 1880. The company specializes in manufacturing hair care, hair styling, and hair colouring products for personal and professional use. In 2015, Wella was sold Read More...

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The short answer: No, Wella Professionals is not cruelty free.

The long answer: Short for Wella, Wella Professionals is a German hair care company that was created by Franz Ströher in 1880. The company specializes in manufacturing hair care, hair styling, and hair colouring products for personal and professional use. In 2015, Wella was sold by Procter & Gamble to Coty, Inc. Alongside Wella, the multinational beauty company also develops and distributes Max Factor and CoverGirl (a cruelty-free brand!). 

Wella does not disclose its animal testing stance on its official website. However, various sources have revealed that its products are available in China. Ethical Elephant has posted a correspondence with Wella, in which the company states, “We do not perform, nor do we ever commission any third parties on our behalf to perform, testing of our products or ingredients on animals, except where required by law.” They also added, “It is common knowledge that China requires mandatory animal tests on all cosmetic products imported into the country. We continue to be involved in the dialogue with the Chinese authorities, including through our active membership of the China Association of Fragrance Flavor and Cosmetic Industries (CAFFCI), to replace animal tests with alternatives.”

Until China changes its laws on animal testing or Wella discontinues selling its products in said country, the hair care company cannot claim to be cruelty free. 

References:

Beauty Without Bunnies: Wella

Wella Professionals

Wikipedia: Wella

Is Wella Cruelty-Free? (What You Need To Know Before You Buy!)

Is Max Factor Cruelty Free?

The short answer: No, Max Factor is not cruelty free. The long answer: Max Factor is a cosmetics brand from Coty, Inc. It was founded by Polish beautician Maksymilian Faktorowicz in 1909 as Max Factor & Company. By 1991, it was purchased by American multinational consumer goods corporation Procter & Gamble. In 2016, Coty Inc. Read More...

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The short answer: No, Max Factor is not cruelty free.

The long answer: Max Factor is a cosmetics brand from Coty, Inc. It was founded by Polish beautician Maksymilian Faktorowicz in 1909 as Max Factor & Company. By 1991, it was purchased by American multinational consumer goods corporation Procter & Gamble. In 2016, Coty Inc. acquired Max Factor from P&G. Coty Inc. is one of the largest beauty and fragrance companies in the world and is also known for also distributing CoverGirl.

Max Factor’s official website does not post anything about their stance on animal testing. However, their parent company Coty Inc. reveals, “At Coty, we do not test our products on animals and are committed to ending animal testing across the beauty industry. All our products are safe and have been developed, manufactured and packaged in compliance with the laws, regulations and guidelines that are applicable in each country in which we sell them. Some governments or agencies stipulate the testing of finished products on animals in accordance with local legal and regulatory requirements. Coty has formed a strategic partnership with Cruelty Free International (CFI), the leading organization working to end animal testing for cosmetics globally, and so far, has achieved Leaping Bunny Certification for COVERGIRL.”

Currently, Max Factor is sold in China. To be able to break into the Chinese market, Max Factor must follow the country’s importation laws, which includes testing products on animals. Though Max Factor is not doing the tests themselves, the brand has allowed Chinese authorities and third parties to do so on their behalf. Testing can also be done randomly or when a customer complains about their product. Given these facts, Max Factor cannot be considered a cruelty-free cosmetic line.

References:

Beauty Without Bunnies: Max Factor

Coty Inc.

Is Max Factor Cruelty Free in 2020?

Cruelty Free Kitty: Max Factor

Is CoverGirl Cruelty Free?

The short answer: Yes, CoverGirl is cruelty free! The long answer: An affordable cosmetic brand which originated from Maryland, USA, CoverGirl was created by the Noxzema Chemical Company in 1961. It was acquired by Procter & Gamble in 1989, followed by American multinational beauty company, Coty, Inc., in 2016. In 2018, Coty, Inc. put an Read More...

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The short answer: Yes, CoverGirl is cruelty free!

The long answer: An affordable cosmetic brand which originated from Maryland, USA, CoverGirl was created by the Noxzema Chemical Company in 1961. It was acquired by Procter & Gamble in 1989, followed by American multinational beauty company, Coty, Inc., in 2016. In 2018, Coty, Inc. put an end to CoverGirl being sold in China. Hence, their products are no longer being tested on animals to comply with the country’s importation laws.

Aside from pulling out their products in China, CoverGirl has taken their cruelty-free stance a step further by gaining The Leaping Bunny certification. This authentication was given by Cruelty Free Internationals, an internationally recognised certification for cosmetics, personal care, and household product brands that are not tested on animals. CoverGirl’s website reveals, “To get certified, we underwent a rigorous independent audit of our global supply chain from start to finish, ensuring that ALL of our products are free from animal testing.”

These days, CoverGirl products are sold in most countries worldwide and can be purchased here.

To see our complete list of cruelty-free brands, click on this category.

References:

Cruelty-Free 

CoverGirl

CoverGirl

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